There are many uses for domain names, both active and passive.
- Domain names can be used to establish a unique identity in cyberspace.
- Domain names build credibility on the Web.
- Domain names improve your promotion chances and therefore your site's "visibility" on the Web.
- Domain names produce a feeling of professionalism.
- Generic domain names are popular.
- Domain names can be resold, leased and bartered.
- Domain names are portable.
- Domain names can be used to give you a unique, permanent email address.
- Domain names can be used to improve a site's ranking in certain search engines.
